With the popularity of reality TV cooking shows, Gordon Ramsey and MasterChef have become household names. Three key visual components are used to show the range of the product, packaging and Gordon Ramsey at the center of the MasterChef brand portfolio.

This shopper marketing loyalty program theme is ‘Inspire Your Inner Chef’. MasterChef is offering a set of knives and block to home chefs of every level. Using a photograph to “picture yourself” with the MasterChef knives to bring the consumer demographic and product together.

MasterChef wants aspiring chefs to take a culinary TASTE ADVENTURE by using the knife range to create global cuisine at home. Brought to life from a CAD drawing by adding MasterChef imagery, colors and products to show how the in-store display will appear to retailers and consumers.